The iron in a steak.
Without the steak.
Yes, beef blood. It's where the iron in red meat actually lives. Ours comes from grass-fed Tasmanian cattle, gets freeze-dried, and goes straight into a capsule. Four with brekkie and that's 44% of your iron for the day.*
120 capsules · One jar a month · From $1.70 a day
*Percentage of the Australian labelling RDI for iron. Individual needs vary.
A note from Jess
Beef blood? Hear us out.
It is probably not the ingredient you expected to find yourself reading about today. If your first response is a raised eyebrow, you are allowed to keep it raised while we talk.
An unfamiliar ingredient deserves clear questions, not a dramatic sales pitch. So, the short version: haemoglobin is the red part of blood, and iron sits inside it. Freeze-dry the blood and the iron stays exactly where it was. We put that in a capsule, with nothing else.
Questions welcome. Even if it's simply, "Beef blood, really?" I read every email myself.
Red Matrix
The iron in a steak, without the steak. Haem iron from one grass-fed Tasmanian food.
or 4 payments of $27.86 with shop Pay
on 2+ jars
analysed
Tasmania
What's inside+
Freeze-dried grass-fed bovine blood powder, inside a bovine gelatine capsule. That's the full ingredients list. Per 4-capsule serve: 2 g beef blood powder, 44% of the iron RDI*, 2.38 g protein, 41 kJ.
How to take it+
Four capsules with a meal, once a day. Breakfast works. One jar is 30 serves. Store below 25°C and keep out of reach of children. Seek advice before use if pregnant, breastfeeding, taking medication or managing a health condition.
Shipping & returns+
Free shipping Australia-wide on orders over $99, so 2 or 3 jars post free. Our refund policy explains exactly how returns work.
*Percentage of the Australian labelling RDI for iron per serve. Individual needs vary.
Customer Reviews
"I've been really impressed with BONEnBLOOM. You can tell straight away this isn't just another supplement brand — it's been thoughtfully put together with a focus on real, whole-body health. The products feel high quality and I love that they're sourced locally in Tasmania with an emphasis on transparency and sustainability."
"Just received my box from BONEnBLOOM and I'm already so impressed. Everything feels thoughtfully put together from the moment you open it. Beyond the products, the whole experience feels really intentional. It's refreshing to see a wellness brand that focuses on long-term health, education, and balance rather than quick fixes."
"These products are the real deal. The quality is a standout, highly recommend."
"Arrived today and was beautifully packaged… Thank you Jess."
Google reviews of BONEnBLOOM, the Tasmanian company behind Red Matrix, quoted as written. Some are shortened. Individual experiences vary.
What's in the jar.
Analysed by Agrifood Technology Australia. *Percentage of the Australian labelling RDI for iron. Individual needs vary.
Why blood, of all things.
Iron lives in haemoglobin
Haemoglobin is the protein in red blood cells, and iron sits inside it. That's haem iron, the form found in red meat. Blood is where most of it is.
Not added. Already there.
We don't add iron to Red Matrix. It's in the blood the way it's in a steak. Our only job was to leave it alone.
Dried cold, not cooked
Freeze-drying takes the water out at low temperature instead of with heat. What's left is a powder, and we put that in a gelatine capsule. Nothing else goes in.
Side by side
Red Matrix vs a typical iron tablet
| Red Matrix | Typical tablet | |
|---|---|---|
| Ingredients | One wholefood ingredient | Iron compound + binders, coatings, excipients |
| Added synthetic iron | None. Naturally present in the ingredient | Yes, that's what it's made of |
| Source | Grass-fed Tasmanian beef blood | A manufactured iron compound |
| Processing | Freeze-dried, not heat-processed | Pressed or coated into a tablet |
| Label | Bovine blood powder, gelatine capsule | Compound, dose, excipients list |
Both are legitimate ways to take iron. This is simply what's in each.
On purpose.
One serve is 44% of the Australian labelling RDI for iron.* That's what 2 g of beef blood contains, so that's the number on the label. We could have topped it up with synthetic iron and printed something bigger. We didn't. One food, one honest figure, and the rest comes from your plate like it always has.
*Percentage of the Australian labelling RDI for iron. Individual needs vary.
Things you won't find on this page
- Miracle words. It's a food. The label says what it does.
- Before-and-after photos, or a percentage someone made up.
- Fine print that says something different to the label.
How it's made
Grass, weather, and
not much else.
Cattle on Tasmanian pasture. Film from BONEnBLOOM; still of the north-west coast at Stanley.
Grass-fed Tasmanian cattle
Pasture-raised on grass, the way cattle are meant to be. Never factory-farmed.
Freeze-dried, not cooked
Dried at low temperature by Forager Food Co. in Tasmania, rather than heat-processed.
Independently analysed
Agrifood Technology Australia tests the powder. We publish the report instead of describing it.
Who this is for. And who it isn't.
For you if
- You'd rather your iron came from a food than a compound made in a factory
- You want it in a capsule, with no powder to stir and no taste to get past
- You're fine with beef, and you like a label that fits on one line
Not for you if
- You're vegetarian or vegan
- You want a high-dose iron product
- You're pregnant, breastfeeding, taking medication or managing a health condition — speak with your healthcare professional first
If you're concerned about your iron levels, speak with your healthcare professional about testing and the right care.
Production room
Home kitchen
The paddock
Meet Jess
"I couldn't outrun my body. So I learned to listen to it instead."
I'm Jess, and I started BONEnBLOOM in Tasmania in 2025. Before that, I spent years navigating a chronic, invisible illness: surgeries, misdiagnosis, a lot of waiting rooms. Somewhere in there I studied Psychology Science, with a focus on behavioural neuroscience, and it changed how I think about support.
Healing isn't about fixing what's broken. It's about listening. Adapting. Choosing support with intention. We're a small Tasmanian company, which is why we publish every analysis and tell you plainly what's in the jar.
Red Matrix exists because public MLA research into freeze-dried bovine blood made me ask a simple question. To be clear: that research is not a clinical trial of Red Matrix, and MLA doesn't endorse us. We just read it.
Even "beef blood, really?"
Does it taste or smell of anything?+
It's a capsule you swallow with a meal. Nothing to taste, nothing to mix, nothing to get past.
How many capsules do I take?+
Four capsules with a meal is one serve. The jar holds 120 capsules, which is 30 serves, so one jar is one month. Store below 25°C and keep out of reach of children.
Why 44% and not 100%?+
Because that's what 2 g of the food contains, and we'd rather print the real figure than chase a bigger one. If you're concerned about your iron levels, speak with your healthcare professional about testing.
Should I check with a doctor first?+
Yes, if you're pregnant, breastfeeding, taking medication or managing a health condition. And please ask your healthcare professional before combining Red Matrix with an iron supplement. Iron from different sources adds up.
Is it vegetarian or vegan?+
No. It's beef blood in a bovine gelatine capsule, so it's about as far from vegetarian as a capsule gets. We'd rather say that plainly.
Where is it made?+
Tasmania. The blood comes from grass-fed Tasmanian cattle and is freeze-dried by Forager Food Co., our Tasmanian production partner. BONEnBLOOM is Tasmanian owned and operated, and every order is posted from the Huon Valley.
What about shipping and returns?+
Free shipping Australia-wide on orders over $99, so 2 or 3 jars post free. If something isn't right, our refund policy explains exactly how returns work.
